White Hat SEO vs Black Hat SEO

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White hat SEO

Also called Ethical SEO the White Hat SEO is used by those who aim for a long-term investment on their website.

White hat SEO in the search engine optimization world refers as the usage of optimization strategies that completely follow search engine rules and policies and rely on a human audience opposed to search engines.

A website that focuses on relevancy and organic ranking and is optimized for search engines is considered to have used White Hat SEO practices.

Black hat SEO

Black hat SEO refers to the use of aggressive SEO techniques that focus on search engines and not the human audience and these strategies usually do not obey the guidelines of search engines.

Some practices of black hat SEO include doorway pages, keyword stuffing, adding unrelated keywords to the page content, invisible text  or changing the webpage entirely after it has been ranked by search engines, also known as page swapping.

Black Hat SEO will possibly result in your Web site being penalized or banned from a search engine and cannot be considered a long term investment. It is more frequently used by those who are looking for a quick financial return. Most experts use Black Hat SEO since the focus is usually on quick high return business models and consider being banned from search engines an irrelevant risk. Black Hat SEO is and always should be considered as unethical.

Mr. SEO is the webmaster at SEO TT - SEO tips and tricks, a publication about all things SEO related.