What is SEO?

SEO is short for search engine optimization or if you are referring to the person doing the work search engine optimisation.
Search engine optimization (SEO) is the practice of boosting your site’s organic ranks on search engines such as Google, YouTube, Amazon, and Bing on a constant basis.

Because improved search engine results may generate targeted visitors to your website, SEO is a popular digital marketing tool.

This can eventually lead to more leads and paying customers.

What is search engine optimization?

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

Website visibility is commonly measured by the placement — or ranking — of the site on search engine results pages (SERPs). And companies always vie for the first page, where they are most likely to garner the most attention.

Using Google as an example, SERPs often feature ads at the top of the page. These are positions that businesses are willing to pay for to ensure placement on that first page. Following ads are the regular search listings, which marketers and search engines refer to as organic search results. The SEO process aims to increase a business’s organic search results, driving organic search traffic to the site.

Search engine optimization is a popular methodology that combines different strategies, tactics and techniques with the purpose of increasing the amount of visitors to a website. This is being achieved by obtaining a high placement in the ranking of the search results page of a search engine, otherwise known after the short version of SERP. The most popular search engines to date are Google, Bing or Yahoo.
The ranking of a site in a search is essential for directing more visitors toward the site due to the fact that it is well known Internet users don’t click through pages and pages of search results. The chance for a user to visit a site increases proportionally with the higher it ranks in the organic results of a search.
SEO make a website more accessible to a search engine and it greatly raises the chances for a website to be found by search engines. SEO usually combines different sets of “white hat” techniques and best practices that will help the site achieve a better ranking in the SERP (search engine result pages).


Mr. SEO is the webmaster at SEO TT - SEO tips and tricks, a publication about all things SEO related.