Top SEO strategies from SEO experts

SEO is often used in digital marketing, online enterprises, and internet circles. It’s surprising how many people remember those three letters without understanding them.

If you’re new to the phrase, we’ve got you covered. This essay covers all you need to know about SEO (search engine optimization).

Internet use is higher than ever nowadays. We’re streaming more movies and TV, buying online, and attending Zoom meetings for a lifetime due to the epidemic. Many companies relied on SEO in 2022 and we predict the same in 2023. How can you update your SEO strategy for the New Year? First things first.

What every SEO strategy must contain:

SEO is simply the technique of applying specific qualitative content standards and technological upgrades to boost your internet traffic and ranks on SERPs (search engine results pages) (search engine results pages). Quantity has a huge part too. Scaling—writing more, linking more, and utilising more keywords—is a wonderful method to rank higher over time.

We threw a couple things in. Before we move too far ahead, let’s list the primary tools you’ll use to construct your SEO strategy:

Targeting keywords

Keywords—phrases that people search for on Google, Bing, etc.—determine your website’s ranks. Use keywords strategically and your pages will rise in the rankings.

Over the years, keyword strategy has moved from stuffing as many as possible to avoid spamming content and Google penalties. Today, you must study keywords, employ a variety, and integrate them naturally. Google will make you work for it as it grows smarter.


Metadata is your storefront. The SERP’s meta title and meta description affect clicks.

Google also utilizes “crawlers”—imagine tiny robot spiders—to scan webpages and get search results. Google may rapidly determine your page’s relevancy by putting keywords in your meta data, including image tags and header tags.


Backlinks are another important SEO component from the Off page SEO. When a blog or article links to your site. If your website appears on trusted domains, it increases domain authority and click-through rates.

Write compelling content and match search intent to gain organic links. Link-building is the process of exchanging links with other sites, however there are various ways to speed it up:

  • Guest blogging.
  • Testimonials.
  • Answering questions on sites like Quora.
  • Creating shareable material such as movies and infographics.
  • Industry relationships and social media (e.g. LinkedIn).

Technical SEO

After that, fixing any technical faults in your site’s back end might improve SEO results. At the end of the day, if your website’s UX isn’t fluid and accessible, it’s going to be impossible for any visitor to achieve anything substantial on your website. UX is technological since almost 50% of web traffic is mobile.

Technical SEO strategies include speeding up site speeds, deleting “toxic” backlinks, and developing a clear XML sitemap with a clean URL structure will help get higher ranks. You don’t want anything to hinder SEO’s organic website discovery.

What are toxic backlinks?

Inexperienced SEOs confuse toxic links with low quality links. A low quality link is usually from a low DA website and it will not hurt your ranking because Google ignores them.

From my experience toxic backlinks are the links that have an exact match with your target keyword and a duplicate text content, coming from multiple pages of the same website.

Why organic traffic and SEO matter?

SEO-driven organic search methods are the best for long-term, cost-effective digital marketing. SEO is cheaper and lasts longer than sponsored advertising. While PPC campaigns need to be renewed and bidding costs change, SEO tracking tools employ organic data to construct lists of keywords and continue to throw up additional content ideas the deeper you delve.

SEO can start slowly. After a few months, your traffic and rankings will improve significantly. The longer you do it, the more backlinks and site authority you create, allowing you to target bigger and better keywords.

SMBs may notice results early and develop momentum by targeting long-tail keywords and more precise versions, especially for content and sub-topics. Google receives almost 30% of four-word searches (i.e. long-tail keywords). These keywords are easy to rank for and can generate a lot of organic traffic.

10 SEO Strategies

It’s not always about targeting the most popular search phrases and hoping to beat the big fish right away. Knowing your audience and providing the material, information, and service they need is key.

1. Write for people, then search engines.

As discussed earlier, the Google algorithm grows wiser by the day and with continual human input, continues to better match with our thinking. However, search engines cannot be tricked. Write for people first and search engines second.

Write interesting, authentic content to give your readers what they want. Anyone can recognize a term that’s been shoehorned in and stuffing is even more evident, so place them in where it makes sense and enable driving keywords to raise your already informative and excellent material.

2. Place targeted keywords strategically.

Keywords are the foundation of this approach. SEO produces 1000%+ more traffic than organic social media, which accounts for over half of all web traffic. They achieve this by isolating frequent search phrases. Keywords drive SEO, therefore they should drive everything you do.

Again, it’s not about throwing them everywhere. Keyword research begins. Google Ads, Ahrefs, and on-site search bars can help you find broad search intent and “seed” terms. Then locate more long-tail variations, examine rivals for keyword gaps, and incorporate them in your metadata and link anchor text. Finally, avoid keyword stuffing. Fit them in organically to keep your writing readable.

3. User experience (UX)

A difficult to navigate website is the worst. After a few seconds of irritation, most users give up, and Google will struggle to make the most of it. Dead links, error pages, and chaotic site architecture affect what visitors take away from your website.

Users like pleasant experiences and simple navigation, and Google’s crawlers utilize this seamlessness to rank your content. Use headers, brief paragraphs, and mobile optimization. These will lower bounce rate, boost ranks, and boost conversion.

Since the page experience upgrade made Core Web Vitals a ranking consideration, you should optimize page performance even more.

4. Build relevant links

Link-building is crucial to domain reputation/site authority. Outbound/external links improve your content and can earn you backlinks through outreach.

Links also influence rankings. Bots/crawlers find material by following links through to subsequent pages and determining how relevant they are to a search query. Internal links should be used where appropriate and natural. 59% of marketers see results after one to three months of link-building.

5. Format featured snippets.

Featured snippets dominate SERPs. If you haven’t heard the word, you probably know them. They are the highlighted response boxes that show at the top of the pages for most search searches. A highlighted excerpt indicates success.

Bullet points, numbered lists, infographics, and directly responding question-based queries can help you get a featured snippet. Snippets appear in over 19% of SERPs, even if they don’t necessarily lead to clicks since Google previews address the search question. They help promote your brand. Clicks will continue.

6. Remove site-slowing elements.

Again, getting the technical things right lets your website and content shine. Your site must be fast, easy to use, and useful whether you’re blogging, selling, or directing people. People demand immediate information and outcomes nowadays. They’ll leave your slow-loading site.

Delete old/defunct plugins, tidy up your code, optimize and compress your pictures, make sure your sub-folders flow and make sense, and utilize tools like Google Page Speed Insights or GTmetrix to continue monitoring.

7. Follow Google algorithm adjustments.

Google is getting smarter and more intuitive. Sites that follow the latest algorithm change either profit or suffer.

Accessibility, speed, advertising, and spammy material affect rankings and penalties. There are simple methods to remain in touch. First, subscribe to industry websites and forums for updates. Start with Google’s Search Console Community and watch your traffic with Google Analytics and SEMrush to discover where updates have happened so you can modify.

8. Add subtopics and improve content.

Finally, SEO strategies never end. Constant upgrades and competition mean you can constantly improve. Going back and adding keywords, backlinks, and improved readability is an excellent approach to start using SEO effectively. Updated pages can maintain traffic growth or improve upon it.

Using your keyword research and competitive analysis, you may create a long-term content plan. Each term should generate many additional content ideas. Instead of producing one article on a topic, make it a “cornerstone” that spawns several more. SEMrush and Yoast can perform a full content audit, and adding and upgrading old material can quadruple your traffic—just make it evergreen and employ the internal and external linking we talked about.

9. Page titles and headings matter.

Website names must be captivating. Grab your target market. If not, no one will read the amazing stuff underneath. Answering visitors questions helps on deciding what to highlight. Why should people care about this page’s content? After that, reduce your title and utilize powerful adjectives. When writing these catchy headlines, use your keyword in the H1 and/or subhead (the H2).

10. Hire an expert in SEO

As mentioned, basic SEO is mainly common sense. However, if you can afford it, it is essential to engage an expert SEO specialist to verify your site is actually optimized. A SEO professional or firm can assess your site for your most critical keywords. They will provide you a prioritized list of actions to improve your site.

Good news: You don’t need to be an SEO expert to optimize your website for organic search engine traffic. Use common sense and the seven basic ideas mentioned.

Paul Hoda, a freelance SEO Expert and SEO Consultant in London is also an SEO content writer. He has amazing background in SEO marketing. Paul writes about SEO algorithmic changes and offers SEO services in London, UK, for small and large businesses. Getting an alumni several graduation degrees is not enough to be the best in SEO. Long term SEO experience is also necessary.