SEO Tips & Tricks to Rank Higher on Google and AI Search
Plain-English SEO guides, checklists and an A–Z encyclopedia covering technical SEO, content, links, local search and generative engine optimisation. No jargon, no fluff: just what works.
Start here: the essential SEO guides
New to search engine optimisation? These four guides cover the foundations every website needs before anything else.
Explore SEO by topic
Every guide belongs to a topic hub. Pick the area you are working on and go as deep as you need.
Latest SEO guides
Fresh tutorials and updates, newest first.
SEO vs PPC: Which Is Better for Your Business?
Ecommerce SEO: How to Rank Online Shop Products and Categories
SEO KPIs: The Metrics That Show Whether SEO Is Working
Google Algorithm Updates: What They Are and How to Respond
SEO Audit: A Step-by-Step Checklist for Any Website
Google Search Console: A Beginner’s Guide to Every ReportRank in AI search, not just Google
ChatGPT, Gemini, Perplexity and Google’s AI Overviews now answer millions of searches. Learn how they pick sources and how to get your brand cited.
SEO encyclopedia A–Z
Every SEO term explained in plain English, with examples and checklists.
- 301 Redirects
- Anchor Text
- Answer Engine Optimisation (AEO)
- Backlinks
- Black Hat SEO
- Canonical Tag
- Content Decay
- Core Web Vitals
- Crawl Budget
- Digital PR
- Dofollow vs Nofollow Links
- Domain Authority
- Duplicate Content
- E-E-A-T
- Ecommerce SEO
- Featured Snippets
- Generative Engine Optimisation (GEO)
- Google AI Overviews
- Google Algorithm Updates
- Google Business Profile
- Google Search Console
- Guest Posting for SEO
- Header Tags (H1 to H6)
- How Search Engines Crawl and Index Web Pages
- Hreflang Tags
- HTTP Status Codes and SEO
- Image Alt Text and Image SEO
- Internal Linking
- JavaScript SEO
- Keyword Cannibalisation
- Keyword Difficulty
- Keyword Research
- Link Building
- Local SEO
- Long-Tail Keywords
- Meta Descriptions
- Mobile-First Indexing
- NAP Citations
- Noindex Tag
- Off-Page SEO
- On-Page SEO
- Online Reviews and SEO
- Orphan Pages
- Robots.txt
- Schema Markup
- Search Intent
- Semantic SEO
- SEO Audit
- SEO Content Writing
- SEO KPIs
- SEO vs PPC
- Site Architecture
- Technical SEO
- Title Tags
- Topical Authority
- Toxic Backlinks and the Disavow Tool
- URL Structure
- What Is an SEO Expert? Skills, Role and When to Hire One
- XML Sitemap
Popular on SEOTT
Our most-read articles on growing a business through search.
SEO questions, answered
What is SEO in simple terms?
SEO is the work of making a website easier for search engines to find, understand and trust, so it appears higher for the searches your customers make. Read the full guide to what SEO is.
How long does SEO take to work?
Technical fixes can show results within weeks, while content and links usually take three to six months to move competitive rankings.
Is SEO still worth it with AI search?
Yes. AI assistants rely on search indexes and trusted web pages, so strong SEO is the entry ticket to being cited in AI answers.
Who writes SEOTT?
SEOTT (SEO Tips & Tricks) is a free UK-based SEO resource written by practitioners who run SEO campaigns for real businesses. Every guide is based on hands-on testing, Google’s own documentation and results from client work, and we update our guides when search changes.
Want to share your expertise? We accept high-quality contributions from experienced SEOs.
Not sure where to start?
Run through our step-by-step SEO audit checklist and you will know exactly what to fix first on your website.